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Modelling the structural characteristics of the process of forming the marketing strategy of construction organizations

Akimova Anastasia Andreevna  (graduate student, International Banking Institute, St.Petersburg)

In article is designed adapted to modern condition of the development building market programme procedure simulation systemdynamic modelling, founded on quantitative and qualitative feature of the operation and developments operator building market integrated in structure of the estimation to efficiency to marketing activity in accordance with resources base enterprise to building branch. Considerable attention is paid to the specifics of the construction industry and the impact of various factors on risk-forming entities of this sector of the economy.

Keywords:building market, simulation modelling, interaction, system-dynamic model, competitive potential, positioning, marketing strategy.
 

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Citation link:
Akimova A. A. Modelling the structural characteristics of the process of forming the marketing strategy of construction organizations // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2018. -№01. -С. 8-15
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