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                         In Russia the assets are not considered as the object of management. Underestimation of  asset-management has led to the fact that exponentially growing assets of russian companies generate relatively smaller volumes of sales, and ROA is 6%. This indicates the extensive nature of the growth and development model "growth for growth".  Under such conditions necessary to form  the concept of asset-management that takes into account not only the foreign experience, but also the realities of Russia. 
                        Keywords:Corporate assets - growth model – effective financial management 
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