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Franchising as a tool of development of small business

Bakharev Vladimir Vasilievich  (Cand.Sc., Associate Professor, Chair of Commerce and International Business St. Petersburg State University of Trade and Economics)

the present paper recommends the use of franchising as a tool of development of small business. Advantages and disadvantages of franchising are shown. Recommendations for selection of franchise are given.

Keywords:small business, franchising, franchiser, franchisee, franchise

 

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Citation link:
Bakharev V. V. Franchising as a tool of development of small business // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№12. -С. 49-52
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