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The potential preservation of ethnic markers in material culture in Kabardino-Balkaria

Sabanchieva Lyubov Habizhevna  (Candidate of History, senior research fellow of the Institute for the Humanities Research of Russian Academy of Sciences KBSC)

The article presents the problem of incorporating ethnic elements of material culture in the recreation industry of the Kabardino-Balkar Republic. From this point of view considers the state and prospects of branding tourism destinations and recreation and noted the social importance of this process.

Keywords:ethnic markers, branding, ethnic architecture, national cuisine.
 

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Citation link:
Sabanchieva L. H. The potential preservation of ethnic markers in material culture in Kabardino-Balkaria // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2017. -№11-12. -С. 11-14
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