Economic potential of the company: evaluation approaches

Skvortsova N. K., Filimonova L. A.

This publication discloses the features of using statistical tools as a way to conduct a comprehensive assessment of the economic potential through the prism of an array of parameters as applied to a business entity at the micro level. The proposed approach to assessing the economic potential of an enterprise reveals the strengths and weaknesses of the subject of assessment through strata (blocks, subpotentials) and synthesizes the traditional statistical apparatus, the method of expert estimates and the cumulative compromise scheme in the form of additive convolution, as well as resource approaches (potentials) to assessment and management economic potential. The results of the study can be used to increase the predictability of doing business in conditions of risk and uncertainty of the macroenvironment and make the process of managing potential systemic.

Keywords:economic potential, multi-level filtering, stratified sampling, subpotentials, statistical tools, enterprise.