Approaches to the development of entrepreneurship in the conditions of the pandemic (on the example of the sphere of tourism)

Ksenofontova Ekaterina Andreevna

In the context of the coronavirus pandemic and a decrease in the real disposable income of the population of the Russian Federation, stimulating the demand for travel to Russian resorts is extremely relevant. In order to increase the occupancy of Russian resorts and hotels during the difficult period of the pandemic, in order to preserve jobs and create an effective mechanism for supporting consumers, it is necessary to expand the opportunities for citizens of the Russian Federation to travel and recover at Russian resorts. New measures of state support have been introduced for the enterprises of the hotel and tourism industry in Russia, which have found themselves in a collapse due to the coronavirus.

Keywords:tourism industry, cashback, hospitality, competencies, Russian resorts, hotel brand, coronavirus pandemic