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Application of marketing tools in the DPO system in the context of digitalization of education

Bratishko Natalya Petrovna  (candidate economic sciences, head of the department Social and Economic Sciences K G Razumovsky Moscow State University of technologies and management (the First Cossack University))

Levitskaya Irina Alexandrovna  (student, K G Razumovsky Moscow State University of technologies and management (the First Cossack University))

Koryagina Inga Anatolyevna  (Candidate historical sciences, docent, Plekhanov Russian University of Economics (Moscow))

The article shows the possibilities and tools of marketing application in the management of the system of additional education in educational organizations. Currently, quite a lot of educational organizations carry out market activities and fight for their consumers. They include higher educational institutions, as well as many organizations of additional professional education with various organizational and legal forms of ownership. Using marketing tools and economic and mathematical modeling, it becomes possible to manage the sustainability and attractiveness of an educational organization providing additional education services.

Keywords:additional education, university, marketing, economic and mathematical modeling, external environment, economy, demography.
 

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Citation link:
Bratishko N. P., Levitskaya I. A., Koryagina I. A. Application of marketing tools in the DPO system in the context of digitalization of education // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2022. -№11. -С. 11-14 DOI 10.37882/2223-2974.2022.11.02
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