THE IMPACT OF DIGITAL TRANSFORMATION ON THE EFFICIENCY OF MANAGING MANUFACTURING PROCESSES AND THE COMPETITIVENESS OF THE ENTERPRISE

Konyushkov Andrey Igorevich, Shelikhan Maxim Yurievich

The article examines the impact of digital transformation on the efficiency of managing production processes and the competitiveness of enterprises. The relevance of the topic is driven by the rapid development of digital technologies and the necessity of their integration into business processes to maintain competitive advantages. The aim of the research is to develop a framework for implementing digital transformation to enhance the competitiveness and efficiency of enterprises. The study discusses the key elements of digital transformation and analyzes their effects on companies' operations. Based on the analysis of statistical data and the experiences of leading companies, the most sought-after digital technologies in modern business are identified. An algorithm for implementing digital transformation is proposed, which includes assessing the current state of the enterprise, developing a strategy, determining the necessary technologies and staff skills, as well as methods for evaluating the effectiveness of transformations. Special attention is given to the role of the human factor in the digital transformation process. A structure for assessing the impact of digital transformation on the efficiency and competitiveness of enterprises is presented. The conclusion emphasizes the necessity of implementing a digital transformation strategy to ensure business growth and development under current conditions. The study employs methods of analysis, description, and comparison, as well as scientific, systemic, and innovative approaches. Various definitions of digital transformation proposed by domestic and foreign researchers are considered. The results of implementing digital transformation in companies are analyzed, including increases in profits, operational efficiency, and customer satisfaction. Key success factors for digital transformation are identified, such as having a clear strategy, support from leadership, the development of digital skills among staff, and the establishment of an appropriate corporate culture. The importance of continuous monitoring and evaluation of the results of digital transformation for strategy adjustment is emphasized. The practical significance of the research lies in the development of specific recommendations for implementing digital transformation in enterprises across various industries.

Keywords:digital transformation; competitiveness; operational efficiency; innovative technologies; implementation strategy; business processes; human factor; digital competencies; artificial intelligence; data analysis; corporate culture; performance evaluation