THE THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF DETERMINATION THE IMAGE OF «OTHER» AS A SOCIAL CONSTRUCT

Yurchenko Ekaterina Dmitriyevna

In today's global and interconnected world, the formation of the "Other" image process requires more precise study. To prevent conflict and misunderstandings in intercultural communication, it is crucial to examine the deep social constructs that influence our perception of others and the construction of their image. The methodology of social constructionism posits that an image is a social construct based on a pre-existing foundation, influenced by a variety of socio-cultural, historical, and personal factors. In the context of this study, the concepts of "image-impression," "image-representation," and "stereotype" were interpreted within the framework of social constructionism, and the correlation between these concepts was analyzed. The study sheds light on the intricacies involved in constructing the image of the Other within the framework of phenomenological and socio-constructivist approaches.

Keywords:image-representation, alien, other, social constructionism, image-impression, stereotype, perception, social construct