SOCIAL ENTREPRENEURSHIP: A NEW MODEL OF BUSINESS-SOCIETY INTERACTION

Safiullina F. R.

The research analyzes the evolution of social entrepreneurship in the context of digitalization and institutional transformations. It explores the emergence of new business models that combine market efficiency with social missions. Particular attention is given to the role of digital platforms and ecosystems in developing sustainable models of social impact. The article examines key barriers that hinder the scaling of social innovations and outlines approaches for overcoming them at different levels. The conclusion emphasizes the increasing relevance of cross-sector cooperation and institutionalized support mechanisms.

Keywords:social innovation, entrepreneurship, digitalization, sustainable development, institutional ecosystems, digital platforms, cross-sectoral cooperation.