THE CONCEPT OF INTELLECTUAL PROPERTY PROTECTION

Alamova Svetlana Mukhametovna

In the context of rapid technological advancement and the digitalization of social relations, the protection of intellectual property is acquiring significance and demands a new conceptual understanding. This article explores the concept of intellectual property protection as a theoretical and legal category that reflects a system of scholarly views on the legal safeguarding of the results of intellectual activity and means of individualization. This conceptual framework contributes to a comprehensive understanding of the legal system governing the relevant relationships. The author offers a definition of the concept, identifies its features and methodological requirements, and bases the study on a paradigmatic approach, including positions developed in the dissertation research of E. A. Voynikanis. The article substantiates the need to integrate classical and innovative paradigms. The classical paradigm is grounded in the legal regulation of intellectual property objects created in the physical world, while the innovative paradigm addresses the challenges of digitalization and requires the adaptation of legal norms to new forms of digital objects and their protection mechanisms. The author argues for a comprehensive interaction between these paradigms to create a system capable of ensuring the effective protection of authors' and rights holders' interests amid technological change and the transformation of social relations. A critical analysis of international agreements in the field of intellectual property is provided, with emphasis on their insufficient responsiveness to the interests of developing countries. The author highlights that existing international norms often fail to account for the specific economic and social conditions of these states, limiting their full participation in the global intellectual property system. The author concludes that the development of the concept of intellectual property protection should rely on a comprehensive, cross-sectoral approach that takes into account the digitalization of social relations, the international nature of infringements, and the need to improve enforcement mechanisms—ensuring both reliable protection of exclusive rights and equitable access to the results of intellectual activity in the public interest.

Keywords:intellectual property, paradigm of legal regulation, digitalization, protection of intellectual rights, concept of intellectual property, classical paradigm, innovative paradigm.