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The digitalization of the economy and the accelerated development of technology are significantly transforming the methods of risk management in business activities. Modern digital tools allow not only to more accurately identify and analyze risks, but also to develop adaptive strategies to minimize them. The article is devoted to the study of the transformation of business risk management processes under the influence of digital technologies. The possibilities of tools such as artificial intelligence, big data, blockchain, the Internet of Things, and cloud computing are analyzed to identify, assess, monitor, and minimize risks. The main advantages of digitalization of risk management, as well as new challenges and limitations arising in this area, are considered. The introduction of these digital technologies into risk management brings significant advantages: increasing the accuracy and speed of risk identification and assessment, proactivity, optimizing resources by preventing losses and automating processes, improving the quality of solutions based on objective analytical information, increasing business resilience and developing the ability to quickly adapt to changes and crises, an integrated approach (creating a single digital environments for managing all types of risks). Based on the results of the study, the directions of solving the identified problems are proposed. Digitalization creates new risks, primarily related to cybersecurity, technological dependence, personnel issues, and ethical aspects. Successful integration requires a strategic approach that includes integrating digital risk management into the overall transformation strategy, prioritizing investments in cybersecurity, developing employee competencies, creating a responsible data culture, and ensuring systems continuously adapt to changing conditions.
Keywords:risk management, entrepreneurial risks, digital technologies, artificial intelligence, big data, blockchain, Internet of Things, cyber risks.
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