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DEVELOPMENT OF A METHODS FOR INCREASING EFFICIENCY OF SEO-OPTIMIZATIONS.

Goryachkin B. S.  (candidate of Technical Sciences, Associate Professor; Department of Information Processing and Management Systems, MSTU N.E. Bauman)

Kovaleva N. A.  (Senior teacher; Department of Information Processing and Management Systems, MSTU N.E. Bauman)

Silantieva E. Y.  (candidate of Technical Sciences, Associate Professor; Department of Information Processing and Management Systems, MSTU N.E. Bauman)

Elizarov O. O.  (master, Department of Information Processing and Management Systems, MSTU. N.E. Bauman)

The article describes the role of SEO optimization for companies from marketing sphere. The importance of developing this direction is emphasized. The main existing methods of SEO-optimization are considered and described. New methods are proposed that are aimed at improving the efficiency of attracting customers, in particular, adapting an image for an extension in the search results in a browser and multi-stage nesting of links. Experiments were carried out, the results were collected and analyzed, which showed the effectiveness of the proposed SEO optimization methods.

Keywords:SEO, Web, marketing, search engine, site promotion, optimization

 

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Citation link:
Goryachkin B. S., Kovaleva N. A., Silantieva E. Y., Elizarov O. O. DEVELOPMENT OF A METHODS FOR INCREASING EFFICIENCY OF SEO-OPTIMIZATIONS. // Современная наука: актуальные проблемы теории и практики. Серия: Естественные и Технические Науки. -2023. -№06/2. -С. 51-57 DOI 10.37882/2223-2966.2023.6-2.10
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