Theater image

Simonova Irina Feliksovna, Bernadskaya Kseniya Vladimirovna

The article focuses on a brief overview of the latest foreign research that contributed to the problems of forming the theater image, allowing you to get a general idea of the main approaches, promising areas of research, elements of the image formation techniques, search algorithms for a unique idea for creating an image, and choosing the most informative means of creating it.

Keywords:image creation, image of the museum, assessment methodology of the museum image, target audience, means of image building