Globalization and diversification in the modern cultural space

Smetankina Lyudmila Vasilievna, Mikhalev Sergey Alexandrovich

The problems of globalization take their place in many scientific studies. However, despite the fact that nowadays the problems of the cultural development of both separate countries and the whole society are quite important, cultural globalization as a process of integrating heterogeneous and multi-level cultures into the global cultural space has not yet been studied yet. The authors of the article draw attention to the peculiarities of cultural globalization process. They also touch upon such a phenomenon of cultural identity as diversification, which is a vector of development and interaction of cultures in the global space.

Keywords:culture, cultural space, globalization, diversification, national identity.