DIGITAL CULTURE AS A NEW SOCIO-ANTHROPOLOGICAL REALITY AND IDENTITY PROBLEMS

Kirillova N. B.

The object of research in the article is digital culture as a new socio–anthropological reality and identity problems. Analyzing this phenomenon, the author proceeds from the fact that we are talking about a special digital civilization, that is, a fundamentally different type of socio-cultural development of society, changing both the nature of interaction between man and society, and determining the goals and meanings of human life. The modern digital environment not only means the use of the latest media technologies in the socio-cultural sphere, but also affects the change of values, norms, and behavioral stereotypes.

Keywords:media culture, media technologies, digital culture, digital humanities, socio-cultural activities, cultural institutions, network communication, digital identity