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Lines and forms of marketing innovation in the market environment of the Russian economy

Akmaeva Dilyara Rastyamovna  (teacher RGTEU )

In the modern world market is the engine of trade, and trade - the engine of industrial activity. In conditions of market economy the innovation technologies trade and forms of organization of marketing are some of the most important and defining the concepts, which allow to increase competitiveness, expand the market and to strengthen the position of trade organizations.

Keywords:Innovation, marketing, forms of organization of marketing, market, innovative activity, innovative directions, forms of innovation, marketing innovation, technological innovation, institutional innovation, technology innovation, trade, retail.
 

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Citation link:
Akmaeva D. R. Lines and forms of marketing innovation in the market environment of the Russian economy // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№07. -С. 27-32
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