Yuanen Pei (Professor of Art, Chongqing University, the head of the department of postgraduate study visual communication and design, theoretical researcher, People's Republic of China)
Mukaeva Zhyldyz (Master’s degree in Art and Design of Art College of Chongqing University, Department of visual communication and design, People's Republic of China)
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The purpose and objectives of the article - the consideration of some issues of the modern approach to graphic advertising in China and the problems arising in connection with the specificity of the language and the mentality of the Chinese people: development of advertising in China; consumer acceptance of advertising as a result of cultural and language barriers between China and the country of the manufacturer. Some aspects of the use of modern technologies of production of advertising - nano art: stylized hieroglyph; the use of nano-art in advertising.
Keywords:design, graphic advertising, China, nano-art, stylization, market.
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Read the full article …
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Citation link:
Yuanen P. , Mukaeva Z. Features of use of nano-art technology in the graphic advertising in China // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2015. -№11-12. -С. 58-60 |
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