FEATURES OF THE FUNCTIONING OF CORPORATE MEDIA AS A TOOL OF MANAGEMENT COMMUNICATION

Safonov Kirill Borisovitch

The article is devoted to the analysis of some aspects of modern management communication. Its specificity is determined, in particular, by the possibilities of using certain tools to establish and maintain interaction in the internal environment of the organization and with its external social environment. At the present stage corporate media can be considered as one of the effective tools of management communication. The implementation of the reserves of practical application of corporate media in the organizational activities allows for the establishment of information exchange between all interested parties, significantly increasing the overall effectiveness of the implementation of social management practices.

Keywords:management communication, social management, organization, interaction, society, corporate media