CHOOSING A STRATEGY OF SELF-DEVELOPMENT IN THE VUCA WORLD: CAREER OR ENTREPRENEURSHIP

Papov Ilias Beslanovich, Salova Tamara Livovna

The article analyzes strategies of self-realization in the VUCA world, focusing on the choice between career development and entrepreneurship. It explores key theoretical concepts, including the impact of uncertainty and volatility on career paths and entrepreneurial initiatives. The advantages and risks of each strategy are assessed, and the essential competencies. Practical recommendations are proposed for individuals seeking to develop their careers or start their own businesses, taking into account the challenges of the VUCA environment.

Keywords:VUCA world, professional self-realization, career, entrepreneurship, resilience, adaptation, personal development