THE INTEGRATION OF LITERATURE ONLINE MAGAZINES AND BOOK-BLOGS FOR CREATION A NEW FORM OF LITERATURE MEDIA

Kobozeva Anastasia Sergeevna

In this study we analyze the state of modern online literary magazines and portals, such as “Prochtenie”, “Formaslov”, “Literratura”, “Gorky.media” and popular book blogs. The review is identified as the dominant genre of both media platforms, also the differences between journal and blogger reviews are noted. As a connecting link between these two formats, we can name blogs of popular literary critics who have experience publishing in thick literary magazines and, accordingly, are qualified specialists in working with analytical genres of journalism. In recent years, literary blogs have been actively developing as a new media platform for observers of the literary process and book reviewers. Their goal is the same as the goal of online magazines — to reach new audiences and engage them in the literary process through the interactive features of blogs and multimedia content. New genres of online journalism, such as podcasts, literature collections, and audience surveys, are actively introduced into the blogosphere. As literary blogs developed, online magazines also became interested in attracting book bloggers to review modern Russian literature on the pages of their editions.

Keywords:online media, literary online magazines, literature portals, book-blogs, literature critic, reviews, thick literature magazines, social media