STRUCTURAL-SEMANTIC AND COMMUNICATIVE-PRAGMATIC FEATURES OF THE RUSSIAN TEXT GENRE “ANNOUNCEMENT OF SELECTION FOR A SCHOLARSHIP PROGRAM”

Milostivaya A. I., Makhova I. N.

The aim of this article is to identify the structural-semantic and communicative-pragmatic parameters of the genre “Scholarship Program Application Announcement”, which is present in Russian linguistic culture. The empirical material is a sample of texts from the website “Interobrazovanie”. The study concludes that scholarship program application announcements converge on scientific-educational, official-business, and advertising-informational discourses. This determines such structural-semantic features of this genre as prescriptive-evaluative modal tone, the richness of scientific-educational and administrative-legal terminology, and advertising vocabulary promoting the attractive terms of scholarship provision. In the course of research reflection on the communicative-pragmatic characteristics of the genre under consideration, a heterogeneous structure of narrative subjects was revealed: addresser-intermediary (on behalf of the true addresser) ‒ addressee-intermediary (on behalf of the true addressee).

Keywords:text genre, term, scientific and educational discourse, official and business discourse, advertising and information discourse