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Offline and online media’s cross-cultural features

Kutsenko Veronika Valer’evna  (a post-graduate of the People’s Friendship University of Russia (RUFP))

The article explores the concept of cross-cultural communication and its impact on content creation in glossy online and offline media. Analyzing the processes of interaction between cultures and the results of these interactions. The purpose of this article is to review the most significant cross-cultural features and their impact on the transformation of the form of material’s presentation and the role of the author of glossy press in digital and printed formats, as well as the identification of the most significant trends of this process.

Keywords:glossy magazine, cross-cultural communication, communication strategy, online media, offline media
 

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Citation link:
Kutsenko V. V. Offline and online media’s cross-cultural features // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2017. -№06. -С. 158-159
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