Media-potential of the corporate newspaper (on the example of publishing PJSC «Inter RAO» «Energy without borders»)

Badmaeva N., Saharovskaya L.

The corporate press is an important part and a link of various sociocultural processes. With the help of corporate press, it is possible to solve a large number of tasks set before it, create an atmosphere of unity, make any team of any other company more united, increase loyalty to the company and its management, and at the same time attract consumers to itself. This is a fairly effective tool in the hands of a competent manager, because based on this kind of press, you can effectively build a policy of company management and marketing. Today, the effective use of the corporate edition for the purpose of business diversification is one of the most modern trends in business development in the world.

Keywords:corporate press, newspaper, media potential