Development trends of websites of regional mass media

Staroverova Tatiana Sergeevna

The relevance of the study is related to a small degree of study of the activities of regional media on the Internet, where they exist in the form of Internet websites. One type of website of the media is the group or account of this media in the social network. The author focuses on the growth of the number of Internet representations of regional media in social networks and the use of interactive social networks by regional media to expand and retain the audience. Based on the Mediascope Web Index, Russia, in order to increase the overall audience of social network users, the fastest growing social networks were identified. The basis for the study was taken by groups of regional media in these social networks. As a result of the study, the tendency of increasing the number of readers of groups of regional mass media in social networks was revealed, the tendency was established of creating new groups in several social networks by a single medium, which broadens the scope of the audience that uses these social networks and prefers to receive news content from them.

Keywords:mass media, regional mass media, website, social networks, interactivity.