Colloquial lexicon as source of formation of lexical structure of the modern Russian economic media text

Bazanova Anna Evgenievna, Popova Elena Olegovna

The article is devoted to the process of infiltration of colloquial vocabulary into modern Russian economic media texts, which belong to the publicistic style (by the example of the media texts of the periodical “Kommersant”). The authors consider the main features and the language of signs inherent in the publicistic and colloquial styles of speech. The authors analyze the reasons and factors that determine the use of colloquial vocabulary in economic media texts, the functions and features of usage of colloquial vocabulary in the media texts of “Kommersant”.

Keywords:modern Russian economic media text, publicistic style of speech, colloquial vocabulary, functions and features of usage of speech styles