Peculiarities of the functioning hashtags in the advertising in Instagram

Burikova Svetlana Aleksandrovna, Yeranova Natalia Anatolievna

The authors, in the article, consider the peculiarities of the functioning hashtags in the advertising in Instagram. In the first place, the article deals with the exploiting of this linguistic phenomenon genesis. Then, the authors are focusing on the ways of hashtags constructing, and some particularities of hashtags, and the main rules of their usage in Instagram. The synthetic and stylistic analysis done within the research, allowed the authors arriving to the conclusion, that the hashtags in the advertising in Instagram are the creolized texts, and they provide their very effective advertisement perception by the consumers.

Keywords:hashtag; Internet linguistics; Internet communication; advertising; Instagram; consumer