Designing the image of an educational organization

Safina A. M., Khafizova G. M., Garnysheva T. V.

The article discusses the concept of "image" and its impact on competitiveness among educational organizations. The problem of the external representation of the educational organization has always existed, but in modern times it appears more clearly. Timely focused work on the formation of the image of the educational organization contributes to the development of competition mechanisms consisting of various elements.

Keywords:educational organization, the formation of the image of the educational organization, image elements