Comparison of conventional implicatures in English and Russian as an implicit way of emotional impact on recipients (on the example of communication in social networks)

Maevskiy Vladimir Mikhailovich

Waging war through "soft power" is the most humane response to the actions of an opponent, so at present, the modern political tactics of developed countries, if they are supposed to destroy the enemy, are focused on information impact based on the emotional determinants of a person. Taking into account the intellectual development of society, there are implicit sources that, by their psychological nature, cause more trust among the recipients. The relevance of referring to conventionals implicatures as an implicit method of emotional impact on recipients is determined by the fact that due to its hidden meaning, the statement is problematic to censor and, accordingly, it is difficult to bring the author of the comment to administrative or criminal responsibility. The inclusion in chats of various topics of conventionals implicatures, concentrated in discussions and comments in social networks, blogs, forums, etc., hypothetically integrates into the communication of users a text focused on destructurization or social cohesion within a particular issue – depending on the goal of the addressee. While gigabytes of Internet space contain millions of utterances, the content of which is tracked by moderators using SEO algorithms, it is quite problematic to filter the semantic meaning of conventionals implicatures, and speech turns are an effective information weapon for this type of speech.

Keywords:conventionals implicatures, implicit, emotional impact, social networks, information warfare, virtual communication