Foreign-language elements in Spanish advertising texts

Toporkova Yulia Aleksandrovna

The article focuses on the problem of translation of foreign-language elements in Spanish advertising texts. The peculiarities of functioning of foreign inclusions in the advertisements of Spanish fashion goods are investigated. The foreign-language elements in Spanish advertising texts are singled out: English and French inclusions, barbarisms, intertextual units, allusions. The Spanish advertisements and their translations are analyzed. It’s found out that the main translation techniques used to translate foreign-language elements are direct translation, approximate translation, pragmatic adaptation, loose translation.

Keywords:foreign-language elements; barbarism; allusion; direct translation; approximate translation; loose translation; pragmatic adaptation.