Media technologies in corporate model of media education: opportunities and perspective

Yarnykh Veronika

The article examines the changes in the corporate training system under the influence of the appearance on the labor market of generations Y and X, the digitalization of the educational environment and the need to develop transmedia literacy. These factors have led to significant changes in the corporate education system as a whole, and undoubtedly, under the influence of the COVID-19 infodemic, they are changing the corporate educational space. This makes it possible to talk about the formation and development of a corporate model of media education. In this regard, it is also necessary to talk about an expanded space for the use of modern media education technologies. Microlearning, mobile learning technologies, the development of transmedia literacy through the implementation of project activities are considered as an example of modern media educational technologies.

Keywords:media education, corporate model of media education, media education technologies, micro education, mobile education, transmedia literacy, project education, social media, theory of generations, generation Y, generation X, infodemic.