Video-verbal electronic popular science text as an integral information space

Khristoforova Natalya I.

The article deals with video-verbal popular science texts that are a part of the modern communication space. They are widely used in electronic versions of popular science publications, providing readers with the latest information from the field of science. The article considers the specifics of electronic popular science text, which is caused by the presence of semantically equivalent verbal and non-verbal elements. The article concludes that the use of video-verbal text has a positive effect on the process of obtaining complex scientific information by non-specialist readers. The semantic deployment of the topic of an electronic popular science text becomes complete due to the combination of verbal and non-verbal components in the reader's mind during the reading of this text, while polycode elements significantly expand the semantic potential of an electronic popular science text. The research material was popular science texts from electronic versions of the journals "Bild der Wissenschaft", "ScienceBlogs", "GEO".

Keywords:Internet space, video-verbal text, electronic popular science text, verbal components, non-verbal components