Factors determining the choice of a university by an applicant

Bolotnikov A., Nabieva K., Zamalieva D.

Attracting and retaining a potential student becomes the most important factor ensuring the success of an educational institution. In order to increase the effective admission campaign, we conducted a study to identify the main motivation factors that influence the choice of the place of study and the direction of the educational program. The conducted research allowed us to formulate proposals on the organization of the work of the admission campaign of the university.

Keywords:motivation factors of applicants, admission campaign, professional orientation, prestige of the profession, university rating, influence on the choice of an applicant, corporate identity of the institute.