Translatiing peculiarities of English borrowings in professional field of advertising and public relations

Ostapenko Anna Borisovna

This article presents a study of English terminology in professional field of advertising and public relations. The introduction of modern foreign business development technologies into domestic economy is accompanied by the replenishment of lexical fund of the Russian language and development of foreign language vocabulary. This requires a competent translation of primary sources and authentic literature. Translation of terminology is a responsible and difficult task, since errors entail distortion of meaning and functionality. The purpose of our research is to study the peculiarities of translation and use of English terms in the field of "Advertising and public relations".

Keywords:advertising, PR, public relations, professionalism, Anglo-Americanism, borrowing, foreign language vocabulary, translation.