Cultural-cognitive and communicative-functional aspects of the analysis of associative relations of the words in the original text and translation (on the material of the poem "August – asters" by M.I. Tsvetaeva)

Chernobrov А., Kretova L.

This article deals with the question of the cultural-cognitive and communicative-functional aspects of the analysis of the associative paradigm of the text as a result of perception of the text by the reader and the native speaker, as well as the problem of discrepancy between the associative text components among representatives of different cultures. Since associativity is the dominant quality of a certain type of text, it is worth considering both the concept of associativity itself and the concept of an associative paradigm as a result of association. The process of changing the composition of the associative paradigm of the source text is connected with changes in the factors of perception of the text, with a change in the sign system of the text, as well as with a change in the functional orientation of association: in a literary text, association is systemic in nature and allows you to correlate existing artistic information with new or personal information of the reader. Observations made on the associative paradigms of the original and translated texts allow us to speak about the peculiarities of the perception of the same lexical units by speakers of different languages, in addition, it allows us to speak about the specifics of the author's and the reader's worldview, the subject perceiving a different culture.

Keywords:association, associative paradigm, original, translation, key components of the text, pragmatic adequacy, reader's associations, author's associations.