RECRUITMENT SLOGAN IN RECRUITMENT CAMPAIGNS FOR SERVICE IN THE ARMED FORCES OF THE KINGDOM OF SWEDEN AS A MEANS OF VERBAL AND NON-VERBAL EXPLICATION OF THE ARMY SUBCULTURE

Podyryako Andrey Olegovich

The research is devoted to identifying the explicit means of reflecting the army subculture in the recruitment campaigns for the Swedish Armed Forces. The object of scientific research is the general stereotypical phenomena inherent in the institution of the Swedish Armed Forces. The object of the research is the army recruitment slogan of recruitment campaigns as a productive linguistic means of explicating ethnic stereotypes of the army subculture.

Keywords:recruitment slogan, advertising campaign, advertising text, army subculture, Swedish Armed Forces