ABOUT TRAINING OF RUSSIAN-CHINESE INTERCULTURAL COMMUNICATION IN THE ERA OF SMART MEDIA

Bao Xuemin, He Bei, Chang Wenshuo

As China and Russia continue to promote a new era of comprehensive strategic partnership, both countries are developing exchange and cooperation in various aspects such as economy, trade and culture. With the advent of the intellectual era, there was a deepening of the dialogue between the media of the two countries. Against this background, the demand for high-quality, comprehensive Chinese and Russian personnel in the field of intercultural communication has increased dramatically. This article explores the model of university training of Russian-Chinese intercultural communication through three aspects: ideological, intellectual and practical training, as well as through the development of empathic and convergent communication skills among students.

Keywords:era of smart media; intellectual era; media technologies; intercultural communication; personnel training; empathy