THE ROLE OF FIGURATIVE AND EXPRESSIVE MEANS OF LANGUAGE IN ENGLISH-LANGUAGE BUSINESS MEDIA TEXTS

Kubasova S. S.

The purpose of this study is to analyse the use of figurative and expressive means of language in English-language business media texts. The article examines business media discourse as a whole, with a focus on the use of tropes and figures of speech in English-language business media texts. The article argues that the use of figurative language by authors has an impact on readers. As an example, an article from the newspaper "The Economist" on business topics is given, as a result of the analysis of which it becomes clear that the text of the English-language business media is saturated with the use of metaphors, metonyms, irony and epithets. In addition, the article shows that the author uses evaluative means to express his attitude to this topic. The use of figurative and expressive means is not only a stylistic device that gives colour to the text and makes it more attractive to the reader, but also a means of influencing the reader's opinion.

Keywords:business media text, figurative means of language, expressive means of language, relationships between an author and the readers