AUTHOR'S STRATEGIES: BASED ON POPULAR SCIENTIFIC INTERNET TEXTS

Khristoforova Natalya Igorevna

The function of the text is to systematize the act of communication. The systemic component of the text is embodied in the existence of a global plan, that is, the communicative strategies of the author of the text and the means of implementing these strategies. The article attempts to consider the strategies of the author of a popular science text leading to maximum reach of the readership, for which typical communicative tactics are used. The article highlights and characterizes the main types of communicative strategies implemented in the popular scientific German-language text, and considers their application in the aspect of the implementation of the author's tasks in the construction of this type of text. The scientific novelty of the article consists in an attempt to describe the features of popular science texts, highlighting lexico-grammatical and semantic markers characteristic of the authors of this type of text. The material for the analysis was the popular scientific texts of German-language websites.

Keywords:communicative strategies, popular science text, internet text, author, reader, manipulation