THE LINGUODIDACTIC POTENTIAL OF USING AUTHENTIC MEDIA TEXT IN THE COURSE OF BUSINESS ENGLISH AND CULTURE FOR BACHELOR STUDENTS OF LINGUISTIC FACULTIES

Zakharova Darya Sergeevna

The article is devoted to the linguadidactic potential of an authentic media text that can be used while teaching business English and the culture. Special attention is paid to the importance and advantages of using authentic materials in the process of formation and development of foreign language communicative competence among bachelor students of language faculties. The article also examines the cognitive, meta-subject, communicative, linguistic, socio-cultural potential of an authentic business media text. The importance of not only ensuring the relevance of the information contained in the text, but also taking into account the readiness of students to perceive a particular material, whether they have the appropriate background knowledge and ideas about the phenomenon under consideration or the mentioned term in their native language is emphasized. In addition, such materials allow students to familiarize themselves with the business culture of the country of the language being studied, since they mention phenomena that have no equivalents in the business environment of the students' native country, reflect current events taking place in the foreign country and the world, which in turn helps bachelor students to better assimilate historical and cultural information and which consequently makes classes on the English language of business communication is more interesting and effective.

Keywords:linguodidactics, language education, authenticity, authentic materials, business English and culture, bachelor students