ANGLICISMS IN THE GERMAN YOUTH MAGAZINE "BRAVO"

Nikitina Elena Aleksandrovna, Alekseeva Anna Borisovna, Gryadunova Olga Vyacheslavna, Klimuk Yulia Vakilevna

The use of Anglicisms in the German youth press, in particular in the magazine "Bravo", is explained by advertising and commercial purposes. The most numerous group of Anglicisms is represented by nouns that preserve the orthographic features of the source language when penetrating. In the group of substantive Anglicisms, a group of compound words (Komposita) is distinguished, a special place in which the mixed compound words (Mischkomposita) occupy a special place.

Keywords:anglicisms, borrowings, youth press, youth language, nouns, morphological principle, compound words, mixed compound words