THE USE OF PRECEDENT UNITS IN THE HEADLINES OF MODERN PUBLICISTIC TEXTS (BASED ON THE MATERIAL OF "ROSSIYSKAYA GAZETA")

Mullinova O. A., Mullinova T. A., Okovitaya Y. F.

The headings of the articles of "Rossiyskaya Gazeta" are considered, which are precedent texts – speech works well known to representatives of a certain national and cultural community. The authors define the functions of precedent texts, indicate the types of transformation, trace the semantic and pragmatic connections of headings with the material of publications.

Keywords:"Rossiyskaya Gazeta", headlines, precedent units, publicistic texts, transformation of heading units.