TRANSFORMATION OF COMMUNICATION IN THE DIGITAL ERA

Pisarevskaia N. S.

In the modern world, much attention is paid to digital technologies and mass communications, through which the creation and transmission of information is carried out, forming the picture of the world of modern man. The article examines the impact of digital technologies on interpersonal communication, interaction with society and the new technologies themselves. Since the transformations introduced by digital services into traditional communication models lead to changes in the way interaction is carried out, it becomes relevant to consider various aspects of communication carried out in the digital space.

Keywords:communication, digitalization, communication models, network identity, personality