Gusarova Maria Nikolaevna (Doctor of Historical Sciences, Associate Professor, Professor of the Department of FPS named after G.S. Arefieva, National Research University "MPEI" (Moscow, Russia). )
Ragimova Nargiz KamilKyzy (Candidate of Legal Sciences, Associate Professor, Associate Professor of the Department of Applied Law of the Institute of Management Technologies of the MIREA - Russian Technological University, Moscow, Russian Federation)
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The article considers the main directions of digital transformation in the system of higher education. The authors revealed the insufficient development of the regulatory framework and the lack of a unified strategy for the transition to a digital university. Analyzed various digital practices that were used by the country's universities, including in the field of organizing and conducting admission campaigns.
Particular attention is paid to the analysis of marketing strategies of universities based on the use of digital services. The established practices for organizing admissions campaigns are considered, their strengths and weaknesses are identified.
Keywords:regulatory framework; digitalization, information and communication sphere, digital university, IT sphere, applicants, content, practices.
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Citation link:
Gusarova M. N., Ragimova N. K. PROBLEMATIC ASPECTS OF THE USE OF DIGITAL TOOLS IN THE MARKETING STRATEGIES OF UNIVERSITY ADMISSIONS CAMPAIGNS // Современная наука: актуальные проблемы теории и практики. Серия: ГУМАНИТАРНЫЕ НАУКИ. -2023. -№05/2. -С. 58-61 DOI 10.37882/2223-2982.2023.5-2.14 |
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