WHAT IS THE GLOBAL ATTRACTIVENESS OF SAINT-PETERSBURG?

Urukova L.

In the context of globalization, the media has a significant impact on modern society. The purpose of this study is to identify the role and meanings of globalisms in the St. Petersburg press, as well as the semantic and structural features of the concept of "global attractiveness of St. Petersburg." The study employs lexical-semantic, quantitative, conceptual, and frame analysis methods. The analysis reveals 33 globalisms that function as common words. Additionally, the study identifies the semantic and structural features of the concept of "global attractiveness of St. Petersburg."

Keywords:globalization, globalisms, concept, frames, subframes, slots