THE IMPACT OF THE DRIVE TO SURVIVE SERIES ON THE POPULARITY OF FORMULA 1 IN THE AMERICAN MARKET

Gavrilin Vladislav

The paper explores the impact of the documentary series "Drive to Survive" on the popularization of the Formula 1 World Championship. The relevance of the work is driven by the transformation of sports competitions into a media product and the increased role of digital platforms in the promotion of sports series and brands. The aim of the study is to identify the extent and mechanisms of the documentary series' impact on audience growth and fan engagement. The paper analyzes the features of storytelling, the personalization of athletes, and the dramatization of sports events as key tools for attracting an audience. The study is based on content analysis, comparative analysis, and statistical data. The research findings indicate that the "Drive to Survive" series is an effective sports marketing tool that helps expand the Formula 1 audience and strengthen its position in the global media market.

Keywords:media, streaming, sports content, Formula 1.