KINETIC MEANS AS A COMPONENT OF THE MODERATOR'S IDIOSTYLE: IN COMPARATIVE ASPECT (ON THE MATERIAL OF TV PROGRAMME "EVENING URGANT" AND VIDEO BLOG "VDUD")

Wang Xuefeng

The article is devoted to the analysis of kinetic means as an important component of the moderator's idiostyle as a public linguistic personality in media communication. The empirical material is 8 episodes from the TV programme "Evening Urgant" and 8 episodes from the video blog "vDud". Kinetic means of emotional and phatic-ritual character will help I. Urgant to realise the purpose of entertainment and leisure and will show his emotional and easily-animate communicative style, and kinetic means of informational character, maximally revealing the portrait of the invited guest, will draw a rational image of Y. Dud.

Keywords:idiostyle, kinetics, linguistic personality, moderator, media